Good writers are not only in demand, but have been especially needed
since the advent of digital content websites 20-some years ago. And the
need is growing. Just look at all the freelance writers making a better living today.
Today
Content is King. There will always be journalists and freelancers, but
these days journalism, storytelling and technical (factual) writing have merged,
creating huge readership markets for new topical articles, magazines,
journals, special reports, manuals; all clear and personable writings on
thousands of different, even specialized, websites. Today, there are over 933
million, and increasing at the rate of one per second per "Internet Live
Stats," a website itself. Like facebook, and even blogs, some have over
100 million users. Versus U.S. in print newspapers with circulations of
over 70,000 subscribers each, which total 100. The largest circulation is the Wall Street Journal with almost 2.4 mil. (Wikipedia)
When
I worked for both for 6 months each in 1969, for the two Trenton papers, there were
only two types of writers: byline journalists and ad copywriters, who
were kings, along with magazine article writers. Oh, and add in AP and UPI (since 1907). First I worked in circulation at the Times, driving a small
truck or station wagon to deliver bundles of papers, in a
loop of stations from Hightstown, to Levittown PA. Then their weekly
paper could be 35 pages thick, not the 22 they are in 2014. I also handled
circulation's "gifts and prizes" to the newspaper boys, as
incentives, to increase their 5 cent per paper paychecks; much higher
now, for delivering fewer papers door-to-door.
I drove a truck for the Trentonian as well. I had
the run of both papers buildings, seeing the huge operating presses and hearing
their pounding, swooshing noise, and touching the 6 foot tall and wide rolls of
newsprint stacked 5 high in the Times warehouse. Sunday papers especially, and
weeklies to a lessor degree, had "booklets" of inserts -- flyers and
supermarket ads spouting local sales, whom ruled the day. 30 or 60 minute TV news,
always a big deal, and radio news shows that lasted only minutes, mostly
announcing weather reports, later followed by traffic reports, garnered
larger and larger audiences.Compared to 5 to 7 pm news shows, on the same station, today.
But all that has changed. Let me give an example of this explosive need for GOOD writers.
Take possibly the oldest and premier Information Technology
hardprint magazine, COMPUTERWORLD. Only it existed, it seemed, years ago. Before popular PC and PC World Magazines
and the subsets like Information Week, Federal Computer News and dozens
(hundreds?), of others. Like CW has morphed today, all have free (paid for your clicks
on ads, like all sites), or subscription online versions. And look what
you now get to feed your IT interests: whitepapers, webcasts,
newsletters, research centers, magazine, topics, reviews, opinions,
events and even jobs. So much written content required! That's just from CW.
And
to blow your mind, I subscribed to hundreds of Energy and IT news
sites, and email subscriptions for my past business, RR Energy & IT
Consulting. All free online. All also offering free online webinars, and
I partook in as many as three every week. And even more, 10 CW
daily emails, individual separate newsletters! And five
emails daily from Network World alone, etcetera.
If you don't believe me yet, check out Marty's recorded interview today on Radio Times on WHYY-FM, 10-11 am, on this very subject.Not the first time they've discussed the new online business model for newspapers.
My point is
proven. For the past few years Content is King, and will continue so
forever, as the world's knowledge discoveries grow every second. Our brains
continue to expand and rearrange themselves to keep up (impossible). New
forms of expression (art, photos and videos like TED Talks or Soul
Pancake's) are all exploding also.
Keyword: Expanding, like the universe. Exploding.
Non-stop unless we annihilate ourselves first with pollution.
So
I encourage you to write well. Learn Elements of Style, practice, even if
you print when you "write," and learn keyboarding. Share your writing
with others in free writing groups, or if wealthy, inundate yourself
with hundreds of paid writing, freelance and publishing classes. Look at Writer's Digest's for example.
You'll have a great job for life. But only if, a big IF, it's good.
by Rodney Richards, copyright 2014
Subscribe for free and comment or write me at 1950ablia@gmail.com. I'm interested . . .
Surviving Bipolar Disorder in the modern age . . . a journey of Hope for the afflicted.
My poetic memoir Episodes available at www.amazon.com/episodes-rodney-richards/dp/0615914705/
No comments:
Post a Comment
Comments are encouraged and welcome